For each of the ads determine what you think the target audience was. Do you think the commercial was effective in hitting it’s intended target audience. Why or Why not?
Commercial #1: Mike Bloomberg Campaign
The product of this commercial is basically the ideology of the campaign that Bloomberg is trying to run. He is trying to push restrictions and laws against guns.The target audience for this advertisement was definitely geared towards those who are of the legal voting age because it is a campaign advertisement for the presidential election coming this year. It is apparent that Bloomberg is a democrat considering what the video’s theme is. Bloomberg has a devoted supporter of his campaign to share her emotional story of the loss of her son, who was a victim of gun violence. She is the main factor that is promoting his campaign. It is mostly then promoted towards democrats who are against the gun lobby and want laws to be put in place.I believe that the commercial was effective in hitting intended target audience because it does cover the topic of gun violence which is a crucial topic that has taken America in a wave. He also has targeted people of color by having a person of color being the center focus of his campaign commercial as well. He included pictures of him interacting and making connections with his supporters, which is a quality many citizens look for in a president.
Commercial #2: “Stronger, Safer, More Prosperous” Donald Trump Campaign
The pricing in this commercial is displayed at the end stating that whoever the commercial is concerning, has in fact, paid for the commercial themselves. It also displays that by texting the certain code to the number, that MSG and data rates may apply. The product that is basically being shown are the effects of Donald Trump being president, which was him putting employment rates at an all time. The product is also his main title which is making America “stronger, safer, and more prosperous”. The promotion is targeted towards those who are of the legal age and Republicans. The goal is to get returning voters and possibly bring more people of color to vote for him. Finally, the placement of the campaign is that if you vote again, you will see more change. I don’t think that the commercial was too effective in hitting the the target audience because the commercial was only talking about one type of effect that has surfaced from Trump being president and there was not too much on what his campaign’s goals are.
Commercial #3: Michelob Ultra drink with Jimmy Fallon and John Cena
In this commercial, Michelob Ultra shows their 96 calorie alcoholic drink which also includes 2.6 g of carbs. This product is geared towards those who enjoy drinking but do not want the extra calories with it. Many Superbowl watchers were most likely having a beer while watching the sport. For a beer company to have a commercial during a time where most viewers are having some type of drink, is a an intelligent way to hit your target market. The company is promoting the product through two familiar TV personalities, Jimmy Fallon and John Cena. Throughout the commercial, they have the two perform in different sports with professional athletes associated with that sport. This also grabs the attention of many viewers because of the various sports. Lastly, it ends off with the drink and the important selling idea of how many calories the drink has. I believe that the commercial was effective in hitting their target audience because majority of Superbowl viewers are men who enjoy sports and beer, but are still trying to be cautious of how much they intake.
Commercial #4: Amazon’s #BeforeAlexa with Ellen DeGeneres
The product being shown in this advertisement is Amazon’s Alexa, which is a virtual home assistant, that can provide any resource or knowledge just by asking. The product is being promoted by one of the most liked TV personalities in world, Ellen DeGeneres. It shows her and her wife being late and asking Alexa to perform a certain task. And Ellen questions what people would do before they had Alexa. It then proceeds to show various points in time where people had to ask questions to others with the name similar to Alexa. Overall, the commercial is humorous and shows the convenience and simplicity of Alexa, which is the company’s main selling point. The target audience is anyone in general, but specifically those who are usually busy or dependent people. They are trying to persuade viewers to buy their product because of how useful it is. The company does a solid job of hitting their target audience with a witty and credible advertisement.
Commercial #5: Bryan Cranston with Mountain Dew
The company decides to make a parody on the movie, The Shining, with Bryan Cranston promoting their new improved drink. Their product is the new Mountain Dew with zero sugar. That is their main selling point. They even suggest that it is possibly better than the original. The main target audience is returning customers and new customers, which is basically general viewers. The commercial’s ‘plot’ seems out of place and does not have anything slightly relevant to the product. It can be seen as a bit humorous. However, the commercial is short and ends off with a typewriter repeatedly typing the same sentences again, promoting the drink. I don’t think the company quite hit the target audience with this commercial, but it could have attracted potential customers because of their promotion of the ‘zero sugar’ variable.
Avneet's Blog 